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Issue 1/2013

Okładka pierwszego numeru czasopisma Psychologia Społeczna

 

The Macro-Correlates of Dispositional Country Image: 
Aggregated Data Analysis

Oleg Gorbaniuk

Abstract
Based on aggregation of data collected from 279 individuals aged 16 to 70, describing 40 countries using a list of dispositional adjectives, it was established that the dimension of perception/differentiation of country images were identical at individual and cultural levels of Aggressiveness, Competence, and Spontaneity. The structure isolated at the cultural level explains 87% of variance of country image and 92% of variance of aggregated attitude towards the country. Country image was correlated with the available macro-psychological, macro-social, and macro-economic indices as well as with world development indices. The results of culture-level analyses reveal a relatively high validity of the perception of countries by Poles, which is confirmed by objective macro-indices.

Keywords: country image, country personality, culture-level analysis, macro-economic indices, world development indices

© 2005 Polskie Stowarzyszenie Psychologii Społecznej
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